​​​​​​​Pocari Sweat was set to launch in the US in the spring of 2021. I was able to make some preliminary ads to prepare for their launch. Unfortunately, due to delays and other circumstances, we had to pause work and ultimately did not pick back up.

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The challenge: Pocari Sweat had not yet launched, but was still paying for creative work. Without a brand guide or direction, I had the freedom to explore other routes for creative direction.